Magazine Terminology.

Sell Line – sell line is text on the cover that helps to sell the magazine to the audience.

Headline – a headline on a magazine is the title of the main story in the magazine.

Anchorage Text – this is the way in which text helps to pin down the meaning of a picture and vice versa.

House Style- the house style of a magazine is a magazine's distinctive design that distinguishes it from its competitors.

Copy – a ‘Copy’ of a magazine is the main text.

Strap Line - memorable phrase that is recognisable to a brand.

Drop Capitals – a ‘Drop Capital’ of a magazine is really big letter, which starts off an article.

Lead – the lead of is an introductory paragraph of an article. Usually written in bold or capitals.

Puffs – ‘Puff’ is colourful boxes promoting features inside the magazine.

Caption – a ‘Caption’ to a magazine is description of an image.

Banner – a ‘Banner’ of a magazine is the text that stands out because it's on a coloured background.

Pugs – ‘Pugs’ are  placed at the top left and the top right hand corners of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion is often positioned there.

Slogan – a ‘slogan’ is a motto.

Buzz Words – ‘Buzz Words’ are "Wow", "Exclusive" and "Free" are all examples of this.

Masthead – a ‘Masthead’ of a magazine is the name of the magazine.